WME Sports agents discuss golf business at a tournament.
The Masters Tournament at Augusta National isn’t just a major golf event; it’s a hub for business deals and networking within the golf industry. WME Sports agents Sean Guerrero and Jordan Lewites discussed how they’re reshaping the marketing side of golf, emphasizing that traditional sponsorship models are evolving.
Guerrero noted the Masters concentrates decision-makers, fostering creative growth in the sport. Lewites highlighted the event as an industry conference, setting the stage for future deals and plans. WME Sports leverages the Masters to build connections for clients, organizing brand activations, dinners, and meetings.
One example is connecting John Daly with Topgolf after his usual Hooters location was demolished. Guerrero described this as keeping tradition alive while providing value to brands. He emphasized the need for creativity and change in golf, citing data companies and brands like Swag Golf as examples.
Lewites mentioned WME Sports helped Swag Golf build its licensing program, including partnerships with WWE, MLB, NBA, NFL, and DICK’S Sporting Goods. Guerrero emphasized golf’s unique lifestyle aspect, where fans actively consume related products, making it valuable for brands.
The Masters accentuates this, driving excitement and product launches. Guerrero noted that companies prioritize showing up at or around the Masters, capitalizing on the increased interest in golf.
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