George Eliadis presents Probook AI platform to investors in a modern office.
George Eliadis, a Wharton graduate who previously worked in his family’s pressure-washing business, has secured $40 million in venture capital for Probook, an AI-powered operating system aimed at streamlining operations for home service professionals like plumbers and electricians.
The funding round included a $34 million Series A led by Andreessen Horowitz and a $6 million seed round from Sequoia Capital. Eliadis developed Probook to address inefficiencies he experienced firsthand, particularly the time lost to dispatching technicians and managing customer communications.
“I started Probook to solve a problem in my own business,” Eliadis stated on the company’s website. “I grew up pressure washing in upstate New York with my dad. Six summers in the truck. I spent two to three hours of my day driving between jobs. I’d be up on a ladder washing a house and miss calls because I couldn’t hear my phone ringing.”
Probook’s AI platform is designed to manage the entire customer experience, from initial calls to job completion, aiming to reduce the fragmentation that Eliadis believes plagues many existing AI solutions for trades businesses. The company claims that early adopters have seen significant improvements, including one Indiana-based repair service booking over 2,800 jobs in a month with zero human intervention, and a Kansas business increasing revenue by 10% per job with a smaller team.
The platform is also being offered to private equity firms that are consolidating home service businesses and seeking to enhance efficiency through automation. Sequoia Capital described Probook as a tool that makes booking home repairs easier and faster for consumers, with AI capable of instantly matching technicians based on expertise, availability, and proximity.
While Probook operates in a similar space to the publicly-traded giant ServiceTitan, it is currently listed as a partner, suggesting a collaborative rather than competitive relationship for now. Investors like Andreessen Horowitz and Sequoia Capital are backing Eliadis due to his practical experience in the trades combined with a Silicon Valley founder’s vision.
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