Meta's Menlo Park campus entrance on an overcast day
Meta (NASDAQ: META) is expanding its revenue streams by introducing paid subscription plans across its major platforms: Facebook, Instagram, and WhatsApp. The move, announced Wednesday by Meta’s head of product Naomi Gleit, aims to provide users with enhanced tools and premium AI-driven features.
Subscription Details:
- Facebook Plus & Instagram Plus: $3.99 per month
- WhatsApp Plus: $2.99 per month
These subscriptions will initially roll out globally in the coming weeks and include platform-specific features. Instagram Plus subscribers will gain access to expanded Story controls, audience insights, profile customization options, and additional profile pins. Facebook Plus users will receive enhanced Story features, animated reactions, and profile personalization tools. WhatsApp Plus includes premium stickers, app themes, custom ringtones, and expanded pinned chat capabilities.
Meta is also venturing into AI-focused subscriptions under the “Meta One” umbrella, with tiers priced at $7.99 and $19.99 per month. These subscriptions offer expanded access to compute-intensive AI features, including advanced reasoning capabilities and additional image and video generation tools. Gleit noted that these AI-focused subscriptions would initially be tested in select international markets and will include bundled premium features across Facebook, Instagram, and WhatsApp.
The company is also preparing subscription plans for businesses and creators that include enhanced profile visibility, audience insights, collaboration tools, clickable links in Instagram posts and Reels, and account support features. Meta said the creator and business plans will initially launch in select test markets and are intended to help users grow audiences and manage their online presence more effectively. Gleit said Meta is testing subscriptions under the name “Meta One.”
This initiative is separate from Meta Verified, the company’s existing subscription product focused on account verification and impersonation protections. The move aligns with a broader industry trend where tech companies are increasingly pushing subscription-based AI products and premium platform tools to generate recurring revenue from AI services. Meta’s stock (NASDAQ: META) has seen a nearly 5% increase over the last five trading sessions following reports of the subscription rollout.
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