AdClarity Expands CTV Ad Intelligence to 20 Countries

BIScience’s AdClarity has significantly expanded its Connected TV (CTV) ad intelligence, adding 19 new countries to its coverage. This move brings the total number of markets where AdClarity offers CTV ad intelligence to 20, encompassing a staggering $70 billion in CTV ad spend.

The expansion includes crucial markets such as Canada, the United Kingdom, Germany, and Australia, with each region benefiting from in-depth local platform data. For instance, the UK market will see coverage of platforms like Channel 4 and ITV, while Germany’s data will include Joyn and Sky, and Australia’s will feature 10 Play, 7plus, 9Now, and Stan.

This expansion underscores the rapidly growing importance of CTV advertising. Globally, CTV now accounts for 10% of all tracked ad spend, and in the U.S., it represents 16% of the total ad spend. AdClarity leverages AI-powered ad intelligence and a consistent methodology across various media to provide a unified view of competitive advertising activities.

The platform’s AI capabilities are designed to help users generate insights rapidly, reducing manual analysis by an estimated 85% and saving an average of 7,980 hours per customer annually. AdClarity’s current infrastructure includes a panel of 30 million opt-in users, covering 132 streaming platforms and 5 million smart TVs across 52 countries, with access to 8 years of historical data.

The company reports that its client base includes 27% of the Fortune 500, such as Adidas, Amazon, and Disney, as well as major advertising and market research firms. Dorit Kaplan, VP Product and Strategy at BIScience, highlighted that this expansion and AI integration are key to bridging the gap between data observation and actionable insights for global advertisers.