Women receive baby supplies at a pregnancy resource center.
As the Supreme Court deliberates on access to the abortion pill mifepristone, Sarah Gabel Seifert, founder and CEO of the pro-life diaper company EveryLife, asserts that women are being fundamentally misled about pregnancy and motherhood. Seifert’s company launched a “ReThink Pregnancy” campaign, aiming to counter what she describes as a pervasive cultural narrative that fosters fear around pregnancy.
“I would say one of the biggest lies that women are told is that they should completely fear pregnancy,” Seifert stated in an interview. She contends that young women are increasingly taught to view pregnancy as an obstacle to be avoided rather than an experience to be understood.
The legal battle over mifepristone, which is currently before the Supreme Court, involves a lower court ruling that reinstated an in-person dispensing requirement for the drug. Seifert criticized the current discourse surrounding abortion pills, particularly their distribution without direct medical supervision.
“It’s really unfortunate what’s happening with the abortion pill debate right now, because what’s happened for young people today is that they’re being told that this medication is acceptable to take in your home alone without seeking medical advice and going to see a doctor to confirm with an ultrasound that you do indeed have a viable pregnancy,” Seifert explained. She believes that such practices leave women vulnerable and that restricting the pill’s distribution, especially by mail, would ultimately benefit women and society.
Concerns about the risks associated with mail-order abortion pills have also been raised in an amicus brief filed with the Supreme Court by over 100 Republican lawmakers, including Sen. Bill Cassidy and House Speaker Mike Johnson. The brief cited alleged instances of coercion and unknowing administration of abortion pills, advocating for the reinstatement of in-person dispensing requirements to enhance patient safety and prevent abuse.
Seifert views these issues within a broader cultural context, emphasizing the long-term impact of messaging around pregnancy, marriage, and family. She argues that a culture dominated by fear regarding these life stages fails to prioritize enduring values.
EveryLife, founded in 2023, not only sells baby products directly to consumers but also supports pregnancy resource centers nationwide with essential supplies. Seifert’s campaign seeks to reframe pregnancy as a positive and empowering experience, countering the narrative that it is a setback.
“What we’re saying at EveryLife is that we should embrace that reality because I believe that pregnancy and being a mother is our superpower,” Seifert remarked. She highlighted the unique and irreplaceable role of mothers in society and emphasized the profound, often unseen, contributions they make.
The “ReThink Pregnancy” campaign, a collaboration with the American Association of Pro-Life Obstetricians and Gynecologists, aims to present scientific and personal perspectives on pregnancy that Seifert feels are often overlooked in mainstream discussions. The campaign also addresses the physiological and psychological changes during pregnancy, suggesting they represent a form of empowerment and enhanced capacity for empathy.
Addressing declining birthrates, Seifert expressed a desire to see increased childbearing in the United States. When asked for advice for women fearful of motherhood, she encouraged introspection about the origins of that fear, suggesting that fear can impair judgment.
Seifert concluded with a message of affirmation for mothers, calling motherhood one of the world’s greatest roles and emphasizing the vital nature of their work.
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