The news arrived, as these things often do, in a flurry of financial announcements. Honasa Consumer Limited, the company behind brands like Mamaearth, has decided to acquire a 25% share in Couch Commerce Private Limited. Couch Commerce, as per reports, is the owner of the Fang Oral Care brand.
The deal, approved by the Board, involves Honasa subscribing to Compulsory Convertible Preference Shares. The total consideration for this acquisition could go up to INR 10 Crores. It’s a move that, in the business world, probably makes perfect sense. Expand the portfolio, diversify the holdings.
Earlier today, the announcement landed on the Exchange. The specifics are all there: the names, the numbers, the type of shares. It’s a snapshot, really, of a moment in corporate strategy.
Why Fang Oral Care? Well, the oral care market is, in a way, always growing. The ministry hasn’t released a statement on the details, but the trend is clear: expansion is the name of the game.
Still, it’s hard not to wonder about the people behind these brands. The teams, the ideas, the long hours. Each acquisition is a story of its own, a merger of efforts, a new chapter.
The deal was announced on November 16, 2025. This acquisition will be interesting to watch, in the coming months. It feels like a small step, in a larger game.
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