Fullife Healthcare, the parent company of sports nutrition brand Fast&Up, has raised ₹300 crore in a funding round led by Elev8 Venture Partners, along with participation from existing limited partners. This investment signals a strategic move towards expanding Fullife’s presence in the consumer platform sector, with a focus on brands that utilize science, innovation, and digital channels to engage with evolving consumer markets.
The funding will enable Fullife Healthcare to further develop its portfolio of brands and enhance its digital capabilities. The company aims to leverage its expertise in science-backed nutrition and active lifestyle products to tap into the growing demand for health and wellness solutions among Indian consumers.
Avendus Capital served as the financial advisor for the transaction. The investment highlights the increasing interest in the health and wellness sector, as consumers become more proactive about their health and seek innovative solutions to support their active lifestyles.
Elev8 Venture Partners’ investment reflects confidence in Fullife Healthcare’s business model and growth potential. The funding is expected to drive innovation and expand Fullife’s market reach, solidifying its position in the competitive health and wellness industry.
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