The email arrived Tuesday. Subject line: “Important Announcement.” Tiffany Kelly, the founder of Curastory, was out. Replaced. The news, as reported on November 20, 2025, by TechCrunch, landed with a thud.
Kelly’s departure follows an SEC investigation. The details? Still emerging. But the timing, the abruptness… it speaks volumes. What’s clear: the influencer marketing platform is charting a new course.
Dave Dickman, formerly at the helm of Tagger, steps in. A seasoned operator. His challenge: to steady the ship. To restore faith. The market is watching. Investors, too.
I remember the buzz around Curastory’s launch. A pitch deck promising video content solutions. A fresh face, Kelly, selling a vision. Now, a different narrative unfolds. The SEC. The resignation. A pivot.
What does this mean for the team? For the product? For the future of video-first marketing? These are the questions now.
“We are committed to transparency,” a Curastory spokesperson stated. A carefully worded response. Acknowledging the moment, without revealing everything. The SEC investigation remains ongoing.
Dickman’s experience is undeniable. Tagger’s success provides a blueprint. But Curastory is different. The pressure is immense. The expectations higher.
The shift is palpable. A change in tone. A new strategy. The old guard is gone. The new one has arrived. The next chapter has begun.
The company, founded in 2018, raised a total of $7.5 million, according to Crunchbase. A significant sum. Now, the focus shifts to recovery. To rebuilding trust. To proving the vision can still work.
The coming months will be critical. The market is unforgiving. Every move will be scrutinized. The pressure is on Dickman.
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