TikTok Pioneers AI Tools for Video Editing and Creator Monetization
TikTok continues to innovate, recently unveiling a suite of new features designed to streamline content creation and boost creator earnings. The social media platform, who announced these updates at its US Creator Summit, is leveraging artificial intelligence to simplify video editing and provide creators with more financial opportunities. This move underscores TikTok’s commitment to supporting its creators and enhancing the user experience.
Smart Split: AI-Powered Video Editing
One of the most notable features is what is called Smart Split, an AI-powered editing tool. What Smart Split can do is automatically edit longer videos into shorter clips, making it easier for creators to repurpose content. How it works is by allowing users to select segments of a video they wish to transform into shorter clips. The AI then handles the rest, including determining clip lengths, generating captions, and even reframing content vertically. This tool is particularly useful for longer formats like podcast recordings or videos captured over extended periods. Available globally through the TikTok Studio Web management platform, Smart Split offers a significant advantage to content creators.
AI Outline: Pre-Production Planning
Before any recording begins, creators can utilize what is called AI Outline. This tool uses AI to generate an outline for a video based on a prompt or a highly searched topic on the platform. The outline includes automatically generated video titles, hashtags, hooks, and script ideas. The creators can then edit and refine these suggestions to align with their style. However, AI Outline is currently undergoing a more limited release, where it is available starting today for creators over 18 in the US, Canada, and select markets, with a broader rollout planned for the coming weeks.
Enhanced Revenue Sharing and Subscription Perks
In addition to the AI tools, TikTok is also enhancing its revenue-sharing model. Creators who offer subscriptions and provide exclusive content currently receive 70 percent of TikTok’s revenue share after fees. However, creators who meet certain criteria, including having at least 10,000 followers and 100,000 views in the last month, and who posted at least three subscription-only videos last month, will be eligible for extra monthly rewards, boosting their revenue share to up to 90 percent. Why is this happening? To provide access to perks like exclusive content and unlock extra monthly rewards boosting their revenue share.
Conclusion
With these new features, TikTok is positioning itself as a platform that not only fosters creativity but also supports the financial success of its creators. The integration of AI tools like Smart Split and AI Outline, along with the improved revenue-sharing model, demonstrates TikTok’s commitment to empowering content creators. These developments promise to further enrich the content landscape on the platform.
Source: The Verge
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