So, Kaltura’s made a move. They’re buying eSelf, an AI avatar startup, for a cool $27 million. Seems like a pretty big deal in the world of enterprise video, you know?
What’s interesting is who’s behind eSelf. The founder apparently had a hand in building Snap’s AI. That’s got to be a good pedigree, right? You’d think so.
This whole thing is about integrating generative AI into enterprise video and learning tools. Kaltura wants to use this tech to, well, make their stuff better. It’s all about adding more AI smarts to their platform.
It’s not just about flashy features, though. The goal is to improve how businesses and educators use video. Think more interactive content, maybe personalized learning experiences — all powered by AI. And that’s the big picture here.
The deal itself happened on November 10, 2025, according to TechCrunch. So it’s pretty recent. It makes you wonder how quickly we’ll see these changes. The tech world moves fast, after all.
Notably, the acquisition brings together two pretty significant players in their respective fields: Kaltura, the established enterprise video platform, and eSelf, the AI upstart. The synergy is kind of the point, you could say.
And, you know, it’s a sign of where things are headed. More AI, more integration, more…everything. It’s a bit like watching a wave build — you can see it coming, and you know it’s going to change everything.
For now, the details are still unfolding. But you can bet this is going to be one to watch.
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