DJI’s Romo Robot Vacuum: A First Look
In a surprising move, DJI, a company most recognized for its drones and cameras, has entered the robot vacuum market with the Romo. This announcement, which came in 2025, sees DJI expanding its product line beyond its traditional offerings. The Romo, a combination robot vacuum and mop, is now available in Europe for €1,899, following its initial debut in China this summer.
What is the Romo?
The Romo stands out with its transparent design, offering a unique aesthetic in a market filled with standard robot vacuums. This see-through feature allows users to observe the inner workings of the device. While it might not fly like DJI‘s drones, the Romo utilizes DJI‘s navigation expertise to efficiently clean floors.
Where and When was it Unveiled?
The Romo was first showcased at the IFA trade show in September. This event provided a first look at the hardware. The launch in Europe signifies DJI‘s strategic expansion into new markets, leveraging its established brand recognition and technical prowess.
How Does it Work?
DJI has focused on applying its navigation expertise to create a robot vacuum that effectively cleans and navigates. While specific details on the navigation technology weren’t fully available in the initial previews, it’s clear that DJI is aiming to bring its precision and reliability to the home cleaning market.
Why DJI Launched the Romo?
The why behind DJI‘s foray into the robot vacuum market is to broaden its product portfolio and tap into the growing demand for smart home devices. By leveraging its existing expertise in navigation and technology, DJI aims to offer a competitive product in this expanding sector.
The Future of the Romo
With its launch in Europe, the Romo is poised to make a mark in the competitive robot vacuum market. Its unique design and DJI‘s established reputation could give it an edge. As more information becomes available, including detailed performance reviews, the Romo‘s true potential will be revealed.
Conclusion
DJI‘s entry into the robot vacuum market with the Romo is a notable development. The device’s transparent design and integration of DJI‘s navigation technology position it as an innovative contender. While the market response remains to be seen, the Romo represents a bold step for DJI.
Source: The Verge
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